A crucial building block in setting up a website is the registration of a domain name.  Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to advertise your garage band, the entire undertaking begins with the registration of your domain name.

Then again you might ask- “What constitutes the best domain name choice?”.  There are various factors to take into consideration.  The domain name chosen for a family and friends website won’t be as crucial as with other types of sites.  Why?  Because in a case like that you probably don’t really care about gaining a lot of traffic to your website, friends and family are your desired visitors, to let them know about the latest goings on.  So your domain name choice in a case like that is not as critical as it would be if you were looking for tons of traffic to the site.   

So really what is most important in coosing your unique domain is the TYPE of site you want to publish.  If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website.  However…

What if you want as much traffic to your website as possible?  What if you are looking for business on the internet?

It can bring huge dividends to have a domain name that draws attention to your company name and website.  If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name?  So be sure and choose carefully when deciding on a domain name.  Best case scenario is to get the name of your business as a dot com or dot net, etc.  In lieu of that, at least try to get the category of business that you are in incorporated in your domain name.  For example, a plumbing website should have a domain name like plumbers.com or bobtheplumber.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered.  To aid you in your domain name search, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

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